BA unlikely to divert from cost-cutting journey after Cruz's exit | Nils Pratley

Airline needs to change course under its next chief executive after losing its identity

One assumes that Álex Cruz, the chief executive of British Airways, was told by IAG why he is being ousted, but the parent company was not prepared to share. Luis Gallego, one month after he succeeded Willie Walsh at the top of IAG, merely thanked Cruz “for all that he has done” in a flat, two-sentence public sendoff. The departee gets to stay for a while as chairman, but the “transitional” arrangement looks distinctly short-haul.

Gallego could, though, have argued that BA under Cruz, while it delivered fat profit margins in pre-Covid times, failed in many other departments. When BA’s traditionally loyal pilots complained during last year’s dispute about years of penny-pinching at the airline, they struck a chord.

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