How HP Turns Business Catastrophes to Their Advantage

In oceanography, a rogue wave refers to a massive wave that pops up, seemingly out of nowhere, when multiple unlikely natural phenomena collide. In the deep ocean, these waves routinely sink large ships. In business, they decimate growth and risk mitigation plans. What does it take for your organization not only to stay afloat when a rogue wave hits, but to actually turn it to your advantage? In this piece, the author describes a 3-part framework for resilient growth that helped HP emerge successful after a year of several potentially business-ending challenges. This approach — which can be adapted to any organization — involves building awareness of potential threats and opportunities on the horizon, adapting behaviors based on these trends, and ensuring a culture of open communication, clear processes, and a healthy balance of hierarchy and independence.

What would you do if one of your largest competitors attempted to force

As President of the Americas, Tony Ward leads Xero’s businesses in the United States and Canada.

In the postmortem on small businesses that didn’t make it, cash flow is overwhelmingly listed as the cause of death. But was the real problem cash flow, liquidity or capital, or was cash just the last problem — the most obvious, and the one that couldn’t be overcome in the painful descent toward the end of one more entrepreneur’s dream?

It’s not unlike what happens to 650,000-plus people each year who make heart disease the leading cause of death in America. Was the real issue a heart that ran out of steam, or is the answer a bit more complex — involving a raft of lifestyle and dietary choices, bad habits and omissions made along the way? Chicken or egg?

It’s a decent time to be asking, because history tells you that unless

Thanh Pham is the CEO of Saigon Technology, a top offshore software development company in Vietnam. 

During the Covid-19 pandemic, facing the risk of having to suspend operations or close down, companies have tried to find the fastest and most effective ways to continue to serve their customers while still ensuring health and safety. IT solutions have exploded as businesses look for ways to remotely interact with customers. Internal business processes and communication methods have also had to evolve because of the pandemic.

Software Outsourcing In A Socially Distanced World

We now live under a “new normal” with the changes brought by the pandemic, and the IT industry is no exception. People tend to maintain distance from each other. We also can’t move from country to country, or continent to continent, as before, so the onsite form of software outsourcing isn’t as feasible as it once was.

By Samuel Thimothy, VP at OneIMS.com, an inbound marketing agency, and co-founder of Clickx.io, the digital marketing intelligence platform. 

As a business owner, you are the chef in your own restaurant. Nobody would expect you to know the secret of ideal lasagna if you only served Japanese fare. The same applies to marketing. You don’t have to know every marketing tactic out there, but if you want to become the best in your niche, you have to be aware of the little things that make a big difference. 

The marketing tactics below are often used interchangeably, or one is preferred over the other. However, there are some key differences, and you need to know them before you start building an online and offline presence.

Brand awareness or brand recognition?

They aren’t exactly the same. When the brand has high recognition, it means that your target audience can easily