TikTok’s Chinese version Douyin adds payments app
Douyin, the Chinese version of popular short form video app, TikTok, just added online payments to the app.
Reuters reports that the company is busy expanding into e-commerce, as Douyin Pay (Douyin Zhifu) has been added to the app’s options.
Other payment tools on Douyin include WeChat Pay and Alipay.
Users can, for instance, receive a cash-filled electronic red packet from a Douyin campaign and deposit that cash to their bank accounts.
Douyin Pay (Douyin Zhifu) has been added to the app’s options.
“The set-up of Douyin Pay is to supplement the existing major payment options, and to ultimately enhance user experience on Douyin,” a Douyin spokesperson tells Reuters.
Brands and retailers can already redirect users to a product page by including a link in a video. Now, users of the app can checkout and pay for goods using Douyin Pay instead of other options.
Douyin’s parent, ByteDance, the Chinese … Read the rest