The business owners who have used different search engine optimization strategies for years may wonder what they should do with their old content. They won’t want to delete that content, of course, but they should also recognize the ways in which SEO has changed.
Businesses might still have content on their websites that is full of keywords. It was once common for writers to add a lot of SEO keywords to every piece. The businesses that still have blogs filled with this sort of writing might otherwise like the writing itself. Some potential customers might decide to look through a company’s archived written posts.
If a business website has written content that is more than a decade old, it helps to confirm that this is a business full of experienced workers. Some people might like seeing how a business has changed over time.