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Getting your house cleaned by an expert cleaning company can relay be a great experience. In many cases companies migrated data from legacy contact management applications like ACT, Goldmine or MS Outlook without deduplicating the records and cleaning the data. This caused the users to loose confidence in the CRM application all together due to crippling data problems. Without reps entering data or having confidence in their CRM solution, many CRM projects died or had marginal success. martine roch The CRM project sponsors lost trust in the CRM vendor for the failure when the root issue was a data entry or quality problem. The good news is that when checking on the … Read the rest